Mayor Bill Saffo | Mayor Bill Saffo Official Website
Mayor Bill Saffo | Mayor Bill Saffo Official Website
The Wilmington Urban Area Metropolitan Planning Organization (WMPO) and Go Coast Program are launching this year’s “Be A Looker” campaign; a seven-month, region-wide campaign to promote bicycle and pedestrian safety.
The Greater Wilmington area is consistently ranked among the most dangerous regions in North Carolina for bicycle and pedestrian safety based on collisions with motor vehicles.
This campaign, which first launched in 2019, spreads the message of “Be A Looker” to drivers, cyclists, and pedestrians in the Cape Fear region to be vigilant of everyone on and close to the roadway. Road safety is everyone’s responsibility – it only takes a few seconds to “Be A Looker!”
The campaign’s messages for drivers include watching for bicyclists and pedestrians, slowing down, and giving four (4)-feet of passing distance to bikes. Bicyclists are encouraged to Be a Looker and be seen by riding according to the rules of the road, wearing a helmet, and using lights to be visible. And pedestrians are encouraged to use the built infrastructure and make eye contact with drivers.
Citizens can take the Be A Looker pledge and find more resources at www.gocoastnc.org/bealooker.
Original source can be found here.
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